In this digital age consumers are more concerned about their privacy than they have ever before. Facebook is trying to build its credibility in terms of enhancing the security towards safeguarding the privacy of the billion users on its social media platform. For last two months Facebook has been trialing the Secret Conversation named feature which aims to offers end-to-end encryption feature on the Messenger app. A update to the app finally brings this much need encryption to the Facebook messaging app which has more than a billion users on global scale.
Secret Conversation a much needed feature for Messenger
A number of chat apps like SnapChat, WhatsApp and others are already providing the encryption on its platform to safeguard the communication of the users from prying eyes. Over the years chat apps has cemented themselves as a central mode of communication giving way to the age old text messaging.
Having this feature on Messenger will help in placing it among the secure and reliable apps category which will certainly aid in the adoption rate among the targeted audience. End-to-end encryption offers dual benefits as not just app owners but even the hackers and law enforcement agencies wouldn’t be able to access the user information in any way.
How to Use Secret conversations?
Facebook Messenger will require users to ‘opt-in’ to the Secret Conversations feature. Users can make use of the Secret Conversation by manually selecting ‘Secret’ each time they need to initiate an encrypted conversation with friends. Messenger users can even add expiration time for their sent messages which range from 5 to 24 hour which is quite similar to SnapChat offering. However using the Secret Conversation will limit the amount of action user can perform while sending a message such as access to chatbots, animated GIFs and businesses will be turned off.
Report on messaging apps brings incredible insight
A detailed report generated by Business Insider on messaging apps brings a more refined and valuable look on the messaging market, value and potential. Right in the beginning it states that mobile messaging apps have transformed itself as a massive market with hundreds of millions of monthly active users.
The rise in messaging service apps and their adoption is directly influenced by the steep rise in the penetration of internet and falling of data prices couple with cheaper devices on global scale. Even to reign among the top 5-10 messaging apps isn’t an easy task as user’s preference keeps shifting with time therefore apps has to come up with new innovative ideas to keep their users engaged on their platform.
Currently the leaders in the messaging app platform happen to be the Asian messaging apps such as WeChat, LINE and Kakao Talk. All of these apps commands huge user base while Messenger is still in the nascent stage when compared to the amount of features and services these established apps present to the consumers. However with Secret Conversation Facebook is bringing the challenge back to the leaders in a most credible manner.
